Why is it time for you to opt for CMS?
Many companies find it difficult to keep their web site content as up to date as they would like. Often there are delays getting new content online, the site stagnates, and your clients get to see outdated information - and Google may well relegate you in its listings. That’s why so many companies are turning to CMS.
So, what exactly is a CMS? - The Basics
CMS stands for Content Management System, but it is also referred to as a WCM (Web Content Management) or WCMS (Web Content Management System). A CMS is used to manage all the content on your website. This includes, webpages, images, whitepapers, videos, and any other assets that you would want to put on your site.
Think of a CMS as a filing system. Every asset and page is tagged and filed into a specific directory, making it easy to find what you are looking for. For example, images and assets are in a shared repository, while pages are found in another location. Assets can also be tagged, for example, by asset type and by product.
While a CMS is a great tool for organizing your website, it is also a great tool for managing your website. Gone are the days where a website is solely managed by developers. Content Management Systems offer the ability for non-technical personnel to also manage the website, and if large enough, even have a dedicated role such as a content manager to own the website content. Code is now separate from the display, sheltering content providers from the overwhelming fear of <html>
A CMS is designed in such a way that the developers can create a “shell” of the website, leaving the content and design to everyone else. Developers now create templates which non-technical teams can use to create pages.
Within the templates are WYSIWYG (What You See Is What You Get) editors so content providers can add, create and edit the content, just as they would do in Microsoft Word, which is great because that’s what most professionals are familiar with anyway. That means you can easily do basic editing such as bolding text, adding subheads, placing bullets and inserting italics without getting into the nitty-gritty of HTML. Content editing is made easy with inline editing and drag and drop features to change layouts on the fly.
There are even tools within the CMS to help improve visibility in search engines (SEO) like Google. When your site is found in search results, more people will become aware of your brand, click to your website and possibly become a lead or customer.
Web Smithy CMS
Are you looking for an enterprise content management system? Web Smithy is a .NET CMS Platform designed to help you rapidly deliver web experiences that help drive the success of your business.
Curious how it works? Request a demo (from here) and see for yourself.